Michael Cheah is the Co-founder and CEO of YAY Success Pte Ltd, a premier business consultancy specialising in organisational culture transformation and performance enhancement. With over two decades of experience, Michael is renowned for his expertise in leveraging psychometric tools like IDENTI3 to optimise job fit, team dynamics, and corporate culture. Through YAY Success’ flagship Star Entrepreneur Program, he has helped countless business owners and leaders uncover blind spots, improve communication, and unlock their full potential.
In addition to his leadership at YAY Success, Michael is a highly regarded business consultant for the Asia Pacific region, where he is actively spearheading the adoption of Deming Next, a modern evolution of Deming’s management principles. He works closely with leaders and organisations across industries, including property, construction, retail, and catering, helping them implement sustainable systems and processes that drive long-term success and foster high-performing teams. With a passion for empowering others, Michael is committed to guiding leaders and organisations toward both business excellence and personal growth.
Yannie Yong is the Co-founder and Chief Financial Officer of YAY Success Pte Ltd, a business consultancy that specialises in helping organisations achieve sustainable growth through strategic leadership and collaboration. As CFO, Yannie ensures the financial health and sustainability of the company, working closely with financial consultants to create a holistic approach that supports business transformation.
Yannie plays a key role in delivering the IDENTI3 psychometric tool and the Star Entrepreneur Program, guiding leaders to optimise their organisational structures and enhance team dynamics. Her collaborative approach brings together finance, leadership development, and operational excellence, enabling businesses to thrive in competitive industries such as retail, property, and construction.
In addition to her financial acumen, Yannie is passionate about empowering leaders to build trust and foster strong, innovative team cultures. Through her work at YAY Success, she is dedicated to helping organisations excel not just financially, but in leadership and organisational development.
Piyush Shah is the Business Development Director for YAY Success, with a focus on ICT for the Asia region. He is responsible for driving business growth, expanding market opportunities, and forging strategic partnerships within the Information and Communication Technology sector across Asia.
Vartika Shah is the Sales & Marketing Manager of YAY Success for the ICT division, where she oversees marketing strategies and initiatives tailored to the Information and Communication Technology sector. She plays a key role in driving growth and engagement for the company’s ICT-related programs and services.
Felicia Tan is a Business Consultant with YAY Success, focusing on assisting directors and supporting client growth. Additionally, she is involved in events planning and team building, using the IDENTI3 psychometric tool to enhance team dynamics and foster organisational effectiveness.
Zavier Tan is the Growth Marketing Assistant for YAY Success, focusing on driving engagement and expanding the company’s reach through targeted marketing strategies. He supports various initiatives to promote YAY Success’s psychometric tools and programs, such as the Star Entrepreneur Program, helping to optimise communication and customer acquisition.
